SoftStandard Case Study: 83% Lower Outreach Costs

Challenge

SoftStandard Solutions, a growing IT services company, relied on outbound outreach tools to generate new business opportunities. Like many teams, they were using a stack of popular tools to manage prospecting and campaigns.

Over time, the cost started adding up.

What they were dealing with:

• Around $200/month spent on multiple outreach tools
• Separate platforms for lead discovery and email sending
• Similar features spread across different subscriptions
• Cost increasing as outreach scaled

Where the pressure showed:

Area	Situation
Monthly tool cost	~$200/month
Tool stack	Multiple subscriptions
Outreach needs	Consistent every month
ROI concern	Rising expenses

For a scaling IT company, the goal wasn’t just outreach — it was doing it in a cost-efficient way.

Solution

Oppora offered SoftStandard a simpler, more cost-effective setup by bringing core outbound capabilities into one platform.

Instead of paying for separate tools, they moved their outreach activity into Oppora and maintained similar sending capacity and prospecting support — at a much lower cost.

How SoftStandard used Oppora:

• Continued running cold outreach campaigns
• Managed prospect communication from their own inbox
• Shared product/service information during conversations
• Sent booking page or Calendly links when prospects showed interest

This allowed them to maintain momentum without increasing operational complexity.

Features that made the biggest impact:

• Access to 120M+ verified contacts ecosystem
• Built-in outreach capability without multiple tool subscriptions
• AI-assisted replies for early-stage engagement
• Ability to send attachments and information from the same inbox thread
• Simple setup with fewer moving parts

Cost comparison snapshot:

Capability	Before (Old Stack)	After Oppora
Monthly tool cost	~$200	$34
Tools required	2–3 platforms	1 platform
Outreach volume	Consistent	Similar
Value perception	Moderate	Very high

Result

The biggest win for SoftStandard was immediate and clear — they kept their outreach running while cutting software costs significantly.

Instead of stretching budget across multiple tools, they consolidated into one system and maintained their sales activity.

What improved:

• Major reduction in monthly software expenses
• Similar outreach capability at a fraction of the cost
• Simpler and more manageable sales stack
• Better ROI from outbound efforts

Measured outcomes:

Metric	Result
Monthly savings	~$166 saved
Cost reduction	~83% lower spend
Outreach continuity	Maintained
Tool efficiency	Higher value per dollar

By switching to Oppora, SoftStandard didn’t just reduce costs — they kept their outreach engine running while spending significantly less every month.