Lists: Create, Organize, Manage, and Launch Campaigns

What You'll Learn

This comprehensive guide will walk you through the essential concepts and practical steps needed to master this topic. By the end of this article, you'll have a solid understanding of the key principles and be ready to implement them in your workflow.

What are Lists?

A list is the workspace where everything you source comes to rest. Jobs, companies, people, and workflows are all saved inside lists — and in Oppora, every action happens on a list. You prospect in Finder, but you enrich, score, automate, and launch campaigns from a list.

A single list can hold companies, people, and jobs together, and it tracks how many of its leads have verified emails. Lists are the bridge between prospecting (Finder, workflows) and outreach (campaigns).

My Lists — each list shows its companies, people, jobs, total/verified emails, and row actions.

My Lists: folders group related lists; each list row shows counts and quick actions.

Lists vs. Folders

It's easy to confuse the two, so here's the plain distinction:

A list holds actual data — the companies, people, and jobs you work with. All work is done on a list.
A folder is just a container for lists. It holds no data of its own; it only helps you organize.

For example, you might create a folder named for a date and drop every list you built that day into it, or group lists by campaign, client, or region. A folder is nothing more than a way to keep related lists together.

In the UI: On the My Lists page, folders can be expanded to reveal the lists inside them (for example, the folder "new one" containing the "Enterprise Employers" list). The counts on a folder row summarize the lists it contains.

Creating and Filling a List

Lists can be created from many places across Oppora — you're rarely more than a click away from making one:

From Finder, by saving company or people search results.
From an existing list (for example, copying or branching one).
From an AI Workflow, which can create a new list or write into an existing one.
From Ask Ora, by asking the assistant to build one.
By importing your own leads (Import List / Upload CSV) — then verify them with the built-in email verifier.

A note on imported vs. Oppora-sourced data

Leads and companies you get from Oppora are already verified and enriched. Data you bring in yourself — a CSV of leads, or jobs pulled via the Chrome extension from LinkedIn, Glassdoor, SimplyHired, or Indeed — may need verifying (for emails) or enriching (for companies) before you rely on it. See Section 2 for the enrichment actions and their costs.

Working Inside a List (Jobs, Companies, People, Workflow)

Open a list and you'll find its contents organized into tabs, each with a count:

Tab	What it holds	What you can do
Jobs	Job postings tied to the list (e.g. from a Job Finder run or extension import)	Search, add columns, filter by date added, export, add jobs
Companies	The accounts in the list, with industry, type, category, and links	Search, filter, enrich, find people, add columns, create a campaign
People	The leads in the list, with title, company, email, and phone	Search, add/find email & phone, start lead scoring, add columns, more actions
Workflow	Automations attached to this list	Create a workflow or choose a template to run on the list

A list's Companies tab — company, people count, links, industry, company type, category, and actions.

Inside a list: the Companies, People, Jobs, and Workflow tabs each act on that list's data.

The Tab Preferences control lets you choose which tabs and columns appear, and Ora's Pulse on the list surfaces AI notes about the list's contents.

List Row Actions and Verified Emails

On the My Lists page, each list row carries a set of quick-action icons:

Icon (in order)	Action	What it does
1 — pencil	Edit	Rename or edit the list's details
2 — copy	Duplicate	Make a copy of the list
3 — arrow	Move to Folder	Move the list under a folder
4 — folder+	Copy to Folder	Copy the list into a folder
5 — trash	Delete	Remove the list

The Verified Emails badge

The green count badge in the Verified Emails column shows how many valid email addresses the list contains. In Oppora, addresses are verified before they're shown, so emails we provide are already valid. If you upload your own leads, run them through the email verifier — then this badge reflects how many are safe to send to.

Why it matters: Campaigns can only email leads that have a verified address. Use the Verified Emails badge to gauge a list's true reachable size before you build a campaign from it.

3.6 From a List to a Campaign

Once a list has verified, ICP-matched leads, it's ready for outreach:

Open the list (or the Companies/People tab) and click Create Campaign — or go to Campaigns and pick the list at the Select Leads step.
The campaign builder pulls the list's leads as recipients. Leads without a verified email are skipped automatically and flagged in the readiness check.
Continue through the builder (messages, schedule, options) and launch.

You can keep adding leads to a list even while a campaign built from it is running; new leads join the queue. If the campaign uses AI personalization, generate content for the new leads first. (Full campaign flow is covered in the Campaigns section and the Campaign Handbook.)

Best practice: Keep one clean list per motion rather than one giant mixed list. Smaller, well-verified, ICP-tight lists produce better AI copy, cleaner reporting, and fewer skipped recipients.