How email warmup protects deliverability
What warmup does, how long it takes, and what it cannot fix on its own.
01Why new mailboxes land in spam
Inbox providers judge a sender by its history. A new mailbox with no sending record that suddenly sends dozens of cold emails looks like a spammer.
Warmup builds that history gradually, with emails that get opened and answered, so providers learn your mailbox is a real sender.
02How long warmup takes
Plan on about two weeks before a new mailbox sends campaign volume. Older mailboxes with a clean history can usually ramp faster.
Keep warmup running after you start sending, so the positive engagement continues alongside your campaigns.
03Warmup is one part of deliverability
Warmup handles the engagement signal. Domain authentication with SPF, DKIM and DMARC, clean lists, modest daily volume and good copy matter just as much.
Oppora checks your mailbox DNS setup, verifies emails before you send and reviews campaigns before launch, so the other parts are covered too.