AI lead scoring that shortlists who to contact

Tell Oppora what you sell and who you want to reach. AI reviews every person in your list and marks them Yes or No, so you find emails and send campaigns to the right people only.

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Free plan, no credit card

4.5 on G2 4.9 on Capterra

List: Fintech USStart Scoring0/5

Name	Title	AI Rec
DDana RuizVP Sales, Corvane Systems	VP Sales	AI Rec
MMarcus LeeCFO, Northwind Labs	CFO	AI Rec
PPriya ShahHead of Finance, Helix Payments	Head of Finance	AI Rec
TTom BeckerSoftware Engineer, Brightline Health	Software Engineer	AI Rec
LLena FischerController, Ledgerly	Controller	AI Rec

Will use 5 AI credits (1 per person)

Example data for illustration. Scored for: finance leaders who decide on payroll software.

Trusted by 5,000+ customers

AI credit per person scored: 1; The scoring window shows the total before you run it.
A clear AI Rec mark on every person: Yes/No; Change any mark by hand from the AI Rec column.
Lead list you already have: Any; People from Lead Finder, a CSV import or the LinkedIn Extension.

A shortlist instead of a guess

Working a list top to bottom

Oppora Lead Scoring

Reading every title to guess who decides

AI marks each person Yes or No against what you sell

Paying to find emails for people who will never buy

Filter to Shortlisted People before you find emails

Each rep picking their own targets

One AI Rec column the whole team sees

Scoring rules in a spreadsheet nobody updates

Describe your buyer in plain English and change it any time

How it works

1
Describe your buyer
Write who you are looking for or pick a quick template, and add your product, priority departments and people per company if you like.
2
Run scoring on a list
AI reads each person’s title, location and company industry and marks them Yes or No.
3
Act on the shortlist
Filter to Shortlisted People, find their emails and add them to a campaign.

Describe the buyer in your own words

Start from a quick template such as Decision Makers or Budget Holders, or write your own brief. Advanced options let you name your product, how many people to keep per company, the departments that matter and the seniority you prefer. The window shows how many AI credits the run will use before you start.

Quick templates to start from
People per company and priority departments
AI credit total shown before you run

Start Scoring

Will use 120 AI credits (1 per person)

Quick Templates

Decision MakersTop ExecutivesBudget HoldersC-Level & VP

What are you looking for?*

Enter your input here

Advanced Options

Service/Product

e.g., CRM Software

People per Company

e.g., 5

Priority Departments

e.g., Sales, Marketing

People Preferences

e.g., Directors, Managers

Run AI Recommendation

Work the shortlist, skip the rest

Filter your list to Shortlisted People and only the people marked Yes remain, ready for Find Email and your campaign. Disagree with a mark? Switch it between Yes and No from the AI Rec column. Recommended people also carry an AI Rec badge in your campaign leads.

Shortlisted People filter
Change any mark by hand
AI Rec badge in campaign leads

List: Fintech US Filters

Name	AI Rec
Dana RuizVP Sales	No
Marcus LeeCFO	Yes
Priya ShahHead of Finance	Yes
Tom BeckerSoftware Engineer	No
Lena FischerController	Yes

5 of 5 people

Example data for illustration.

Score inside a workflow, pay for emails only for good fits

Add People Scoring to an AI Workflow and it can score against your saved ICP. Follow it with People Remover to drop the people marked No, so the Email Finder only spends on the people left. People a workflow already scored are skipped on the next run.

Scoring in a workflowExample

People Scoring
Marks each new person Yes or No, using your ICP
People Remover
Removes the people marked No
Email Finder
Finds emails only for the people left
Campaign
Recommended people show an AI Rec badge

Example flow for illustration.

What teams say

“Everything being in one place has made our workflow much simpler. Earlier we had to switch between multiple tools, but now our team can manage leads, campaigns, and replies without jumping between tabs.”
Gavin Clarke, Sr. People Business Partner, Diligent Robotics
“Everything from sending to replies is handled in one system, making it easy for even non-sales teams to use without a steep learning curve.”
Chenna Vemula, Senior Cloud Security Engineer, Pearson

Start free Book a demo

Free plan, no credit card

How to qualify a lead list with AI

Practical habits for turning a long list into people worth contacting.

Fit is about the role and the company

A good lead has the right role at the right kind of company. A CFO at a fintech and a CFO at a hospital may both be decision makers, but only one may buy what you sell.

Oppora’s scoring looks at each person’s title and location together with the company’s industry, then marks the person Yes or No against your brief.

Write the brief like you would for an SDR

Name the product, the problem it solves, the departments that feel it and the seniority that signs. "Finance leaders at fintechs who decide on payroll software" beats "decision makers".

Use people per company to keep the shortlist focused, for example two people per account, so you are not emailing a whole department.

Score before you spend

Finding and verifying emails costs data credits. Scoring first and finding emails only for the people marked Yes keeps that spend on likely buyers.

In a workflow, People Scoring followed by People Remover does this automatically on every run.

Lead Scoring FAQ

Something not covered here? Book a demo and ask us directly.

One AI credit per person scored

Score a person: 1 AI credit
Change a mark by hand: Free
People Scoring step in a workflowPer run, plus 1 per new person scored: 1 AI credit

Free plan: 20 AI credits a month, enough to score 20 people. Pro and Max: 500 (Pro) or 1,000 (Max) AI credits a month, plus AI credit packs.

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How does AI lead scoring work?

You describe your offering and the people you want. AI reviews each person’s title, location and company industry against that brief and marks them Yes or No in the AI Rec column.

Does Oppora give each lead a number score?

No. Each person is marked Yes or No, which keeps the shortlist clear. You can filter by the mark and change any mark by hand.

Why do detailed prompts matter?

The more context you give about what you sell and who buys it, the more accurately the AI can tell a real decision maker from a loose match.

Can I score any lead list?

Yes. Scoring works on any lead list in Oppora, whether the people came from Lead Finder, a CSV import or the LinkedIn Extension.

Does lead scoring use my ICP?

The People Scoring step in AI Workflows can use your saved ICP: what you sell, your buyer’s departments, titles and pain points. In the list scoring window, it uses the brief you write.

How much does lead scoring cost?

Each person scored costs 1 AI credit, and the scoring window shows the total before you run it. In a workflow, the step also costs 1 AI credit per run. Credits reset monthly and do not roll over.