Write one email. Send a personal one to every lead.

Write the campaign once with merge variables, spintax and AI-written lines. Oppora fills them in for each recipient, sends from your own mailboxes in rotation, and follows up until they reply.

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Free plan, no credit card

4.5 on G2 4.9 on Capterra

AEmailPrimarySequence

Subject:{random}Quick question|Idea{endrandom} for {company}

Hi {first_name|there},

{ai_icebreaker}

We help teams in {company_location|your area} book more first meetings. Worth a chat?

Preview Message Based On List

Dana RuizMarcus LeePriya Shah

Merge variable AI variable Spintax Fallback used

Trusted by 5,000+ customers

Emails and follow-ups on every plan: Unlimited; Plans count unique recipients a month, not emails.
AI credits per recipient for an AI-written line: 1-3; Set by research depth: none, company or deep.
Mailboxes a campaign can rotate through on Max: 50; 3 on Free and 25 on Pro.

One campaign instead of a mail merge and a spreadsheet

Generic cold email tools

Oppora Outreach Engine

First name and company are the only personal parts

An AI-written line for each recipient, from their real data

Blank gaps or broken tokens when a field is missing

A fallback word whenever a value is missing

One inbox doing all the sending until it burns out

Sends rotate across every mailbox you connect

Leads, AI copy and sending spread across separate tools

Leads, copy, sending and replies in one workspace

How it works

1
Pick recipients
Choose one or more lists. People without an email address are skipped.
2
Write the sequence
Write the first email and follow-ups, or let AI draft them, then add variables, spintax and A/B variants.
3
Set sending and launch
Choose mailboxes, sending days and hours, and rules, then run the readiness check and launch.

A line written for each recipient

Add an AI Column, tell it what to write, and choose how much research it does first. It fills a value for every recipient that you can read and edit before anything sends. Use it anywhere in your email as a variable like {ai_icebreaker}.

Test on one recipient before you spend on all
No research, company research or deep research
Recipients without a value are skipped, never sent a blank

Recipients AI Column

Output One sentenceResearch Company research · 2 credits each

Name	Icebreaker4 missing
DDana RuizCorvane Systems	Not generated
MMarcus LeeNorthwind Labs	Not generated
PPriya ShahHelix Payments	Not generated
TTom BeckerBrightline Health	Not generated

Example data for illustration.

Sends spread across your mailboxes

Connect Gmail, Outlook or SMTP mailboxes and a campaign rotates through the ones ready to send, keeping the gap you set between emails from each one. Sending windows can differ by day, with up to 5 blocks of hours per day.

Daily cap per campaign and per mailbox
Gmail to Gmail, Outlook to Outlook matching on paid plans
Plain text by default, open tracking off until you turn it on

Sending accountsRotated automatically

Sending now18/150 sent today

Latest sends

Sending window Mon to Fri, 9:00 AM to 12:00 PM and 2:00 PM to 5:00 PM

Example data for illustration.

Test variants across the whole sequence

Add B, C and more variants to the first email and to each follow-up. A lead who got variant B also gets the B follow-ups, so your results compare whole sequences, not mixed ones.

Sequence with A/B variantsExample

Initial email
Variant A or B, split across recipients
3 days after the initial email
Skipped for anyone who replied
Follow Up 1
Same variant letter as their first email
4 days after Follow-Up 1
Stops on reply
Follow Up 2
Variant stats: sent, opened, clicked, replied, bounced

Example sequence for illustration.

What teams say

“We switched from Instantly and Oppora turned out to be a much more cost efficient option. We’re getting similar results but spending significantly less.”
Salvatore Ignozzi, Investor Relations, SCG Global
“Easy to use, efficient, and made the follow up much faster and smoother. Even the campaigns run smoother and the follow ups are automated.”
Sanket, Marketing & Advertisingvia Capterra

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Free plan, no credit card

What makes cold email software work

The parts of a cold email setup that decide whether you get replies.

Personalization that is actually personal

Swapping in a first name is no longer enough. Replies come from emails that show you know the person or company.

Merge variables pull data from your list, and a fallback such as {company_location|your area} keeps the sentence readable when a value is missing. AI variables go further and write a line from what is known about each recipient.

Spread the sending

Inbox providers judge each mailbox by its own history. One inbox sending hundreds of cold emails a day stands out; the same volume spread across several mailboxes, inside normal working hours, does not.

Rotation, per-mailbox gaps, daily caps and plain-text sending are the basics. Warm up new mailboxes and authenticate your domain with SPF, DKIM and DMARC before you scale.

Follow-ups and testing

Many replies come after the first email, so plan two or three follow-ups a few days apart, and stop the moment someone replies.

Test one change at a time with A/B variants. Keeping each lead on the same variant through the follow-ups means the result reflects the whole sequence.

Cold Email Campaigns FAQ

Something not covered here? Book a demo and ask us directly.

Unlimited emails, priced by recipients

Emails and follow-ups: Unlimited
Each unique recipientCounted once per billing month, follow-ups included: 1 recipient
AI personalization variablePer recipient, by research depth: 1 to 3 AI credits
Write an email or sequence with AI2 or 3 when it researches first: 1 AI credit
Recipients the AI leaves blank: Free

Free plan: 50 recipients a month, 3 mailboxes and 20 AI credits. Pro and Max: 5,000 recipients and 25 mailboxes on Pro; unlimited recipients and 50 mailboxes on Max.

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How do variables work?

Merge variables like {first_name}, {company} and {job_title} pull data from your list. Add a fallback after a pipe, such as {first_name|there}, and it is used when the value is missing. AI variables like {ai_icebreaker} hold a line the AI wrote for each recipient.

How do I write spintax?

Wrap the options like this: {random}Hi|Hey|Hello{endrandom}. One option is picked at random for each email, in the subject or the body.

What do AI variables cost?

They cost 1 AI credit per recipient with no research, 2 with company research and 3 with deep research. You can test on one recipient first, and values the AI leaves blank are not charged.

What happens if a recipient has no AI value?

Oppora skips that recipient instead of sending an email with a blank gap, and the readiness check warns you how many recipients are missing AI content.

How many email accounts can I connect?

Up to 3 mailboxes on Free, 25 on Pro and 50 on Max. Gmail, Outlook and SMTP mailboxes are supported, and campaigns rotate sending across the ones you pick.

Are emails really unlimited?

Yes. Emails and follow-ups are unlimited on every plan. Plans limit unique recipients per month: 50 on Free, 5,000 on Pro and unlimited on Max.

What can I track?

Sends, opens, clicks, replies and bounces for every campaign and variant. Open and click tracking are off by default and can run on your own custom tracking domain.

Can I add LinkedIn steps?

Yes. Multichannel Sequences combine email with LinkedIn actions, waits, conditions and call tasks in one flow.

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