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OppO
ra

Define your ideal customer profile in 60 seconds

Paste your website, a LinkedIn page or one sentence about what you sell. Ora builds an Ideal Customer Profile with industries, company sizes, decision makers, locations and buying signals, and shows how many people match it.

Start freeBook a demo

Free plan, no credit card

4.5 on G24.9 on Capterra

Customer 1
Customer 2
Customer 3
Customer 4

Trusted by 5,000+ customers

Company 1
Company 2
Company 3
Company 4
Company 5
Company 6
Company 7
To build, rebuild and edit your ICP
Free
You only need an AI credit left in your balance. None is used.
Ways to start: website, LinkedIn page, LinkedIn profile or one sentence
4
Ora keeps reading more pages of your site in the background.
Workflow steps that can target your ICP
7
Finders, removers, People Scoring and Campaign Bot.

A profile you can use, not a persona doc

Writing an ICP by hand

Oppora ICP Builder

A workshop and a spreadsheet before you can run a search

Paste a link or one sentence and get a draft in under a minute

A persona document nobody opens again

Industries, sizes, titles, signals and messaging in one editable profile

Typing the same industries and titles into every filter

Company Finder, workflows and Ask Ora read it for you

Outreach written without your buyer’s pain points in mind

Campaign writing and the Reply Agent use what you sell and who buys it

How it works

  1. 1

    Paste a link or describe

    Your website, your company LinkedIn page, your personal LinkedIn profile, or one sentence about what you sell.

  2. 2

    Review the ICP

    Check company size, geography, decision makers and buying signals, and change anything that is off.

  3. 3

    Find matching people

    See how many people match, then search with your ICP in Company Finder or let a workflow target it.

One recommended ICP, ready to edit

Ora names the segment it recommends and shows the four things that matter most: company size, geography, decision makers and buying signals. Change any of them in place, or open the other ICPs Ora suggests and switch with one click. For a website, Ora keeps reading more pages in the background and never overwrites what you edited.

  • Up to 2 other segments to choose from
  • Your edits kept when Ora refines the profile
  • Matching companies counted for you

Start from a website, a LinkedIn page or a sentence

Paste your website or company LinkedIn page and Ora reads it. Freelancers and consultants can paste a personal LinkedIn profile instead, and Ora builds the ICP from that profile. No website yet? Describe your business in one sentence, or start from an example.

  • Website or LinkedIn company page
  • Personal LinkedIn profile for freelancers and consultants
  • One sentence works too

One profile behind your searches and your copy

Your ICP is not a document you file away. Company Finder’s AI search reads it, Ask Ora suggests searches from it, workflow steps can target it, and AI campaign writing uses your pitch, pain points and tone.

Where your ICP is usedExample

  1. Company Finder AI search

    Reads your ICP when it builds a search

  2. AI Workflows

    Finders, removers, People Scoring and Campaign Bot can target it

  3. AI campaign writing

    Writes to your buyer’s pain points in your tone

  4. Reply Agent

    Knows what you sell when it reads replies

Example flow for illustration.

What teams say

  • “The lead finder feature is particularly useful as it lets me locate leads from various places and check local businesses nearby effortlessly. I also appreciate how quickly it finds leads according to my Ideal Customer Profile and allows me to enrich each lead.”
    Haider, Computer Softwarevia Capterra
  • “Everything being in one place has made our workflow much simpler. Earlier we had to switch between multiple tools, but now our team can manage leads, campaigns, and replies without jumping between tabs.”
    Gavin Clarke, Sr. People Business Partner, Diligent Robotics
Start freeBook a demo

Free plan, no credit card

How to define an ideal customer profile

What a useful B2B ICP contains, and how to keep it accurate.

01

Start from the customers who already buy

A good ICP describes the companies that buy fastest and stay longest, not every company that could use your product. Look at your best customers first: their industry, size, location and stage.

If you are early and have few customers, start from what you sell and who feels the problem most. Ora drafts that from your website, and you correct it with what you know.

02

Companies, people and timing

An ICP has three layers. Company fit: industry, size, location, funding and technology. Buyer fit: the titles, departments and seniority that sign or champion the deal. Timing: signals such as new funding, hiring for a role or a new leader.

Writing all three down turns a vague target into filters you can search with and a story your outreach can tell.

03

Keep it alive

Markets shift and products grow, so an ICP from last year can point at the wrong buyers today. Review it when you launch something new or move into a new segment.

In Oppora you can edit any field, or rebuild the profile from your website, and everything that reads your ICP picks up the change.

ICP Builder FAQ

Something not covered here? Book a demo and ask us directly.

Building your ICP is free

Build or rebuild your ICPNeeds at least 1 AI credit in your balance
Free
Edit any field
Free
Search ideas from your ICP
Free
Preview of matching peopleUntil you save your first list, then 1 data credit
Free

Free plan: the full ICP Builder, plus 20 AI credits a month for Ask Ora and AI steps. Pro and Max: the full ICP Builder, plus 500 (Pro) or 1,000 (Max) AI credits a month.

Compare plans
How long does it take to build an ICP?

Usually under a minute. Ora drafts the profile within a fixed time limit, and for a website it keeps reading more pages in the background and refines the profile without overwriting your edits.

What information does it need to start?

A public website, a LinkedIn company page, your personal LinkedIn profile, or a short description of what you sell and who buys it, at least 20 characters. The more concrete, the sharper the ICP.

Can I edit a generated ICP?

Yes. Every field is editable. The AI proposes a starting point and you adjust it to fit what you know about your buyers. Workspace owners and admins can edit, rebuild or delete it.

How does my ICP affect searches?

Company Finder’s AI search reads your ICP when it builds a search, Ask Ora suggests searches based on it, and workflow steps such as Company Finder, People Finder and People Scoring can target it.

Does building an ICP cost credits?

No. Building, rebuilding and editing your ICP is free. You need at least 1 AI credit in your balance to start, but none is used. The preview of matching people is free until you save your first list.

Can I build an ICP from my personal LinkedIn profile?

Yes. Freelancers and consultants can paste a linkedin.com/in/ profile, and Ora builds the ICP from that profile instead of a company page.

Can I have more than one ICP?

Each workspace has one ICP. During setup Ora also suggests up to two other segments, and you can switch to one of them with a click.

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