Words are a small signal
Filters look at who sent the email, whether SPF, DKIM and DMARC pass, how earlier recipients reacted, and only then at the message itself. Copy matters most when a new domain or a cold list gives the filter little else to judge.
Rule-based filters such as SpamAssassin still add points for phrases like "100% free" and for text in capitals, so it pays to avoid the obvious ones.


