Unibox & Reply Ora

What You'll Learn

This comprehensive guide will walk you through the essential concepts and practical steps needed to master this topic. By the end of this article, you'll have a solid understanding of the key principles and be ready to implement them in your workflow.

5.1 What is Unibox?

Unibox is Oppora's unified inbox the one place your outbound conversations come back to. When a lead replies to a campaign, the reply lands here, auto-tagged by intent, so you can see who's interested without hunting through separate mailboxes. Unibox also gives you your full connected inbox alongside campaign replies.

Unibox Campaigns tab with status filters and intent-tagged replies (Interested, Wrong person, Not interested).

Unibox: campaign replies tagged by intent, with status filters on the left and a full-text search.

5.2 Campaigns vs. My Mail

Unibox has two tabs, and the difference is simple:

Tab	What it shows
Campaigns	Every campaign conversation you've run on Oppora, grouped by the reply status Oppora auto-tagged when the reply arrived. This is your outreach pipeline view — filter by Interested, Meeting Booked, and so on.
My Mail	Your full connected inbox — every email in the mailbox, not just campaign replies. Nothing is hidden or missed here.

Use Campaigns to work replies by intent (chase the Interested, clean up the Wrong Person). Use My Mail when you need the complete inbox newsletters, internal mail, anything outside your campaigns.

Workflow tip: Filter the Campaigns tab by status to build a daily working queue: open Interested and Meeting Booked first thing, then triage the rest. The left-hand Status filter and the search box narrow the view fast.

5.3 Reply Statuses and Intent Tagging

The moment a reply arrives, Oppora reads it and auto-tags it with an intent status, so your inbox sorts itself. The statuses are:

Interested — a positive reply worth pursuing.
Not Interested — a decline.
Lead — a new prospect to nurture.
Moderate — lukewarm / needs work.
Meeting Booked — a meeting is scheduled.
Meeting Completed — the meeting has happened.
Won — closed successfully.
Out Of Office — an auto-reply (by default this counts as a reply and stops follow-ups).
Wrong Person — not the right contact.
Lost — the opportunity didn't convert.

Tagging is automatic, but not final. You can override any status from the campaign overview if Oppora's read doesn't match your judgment just change it there and the pipeline updates.

Why override: Overriding a status also corrects the analytics and any CRM automation tied to that status, so fix mis-tags when you spot them rather than working around them.

5.4 What is Reply Ora?

Reply Ora is the AI reply agent. It reads incoming responses, understands their intent, and works toward a goal you set usually booking a meeting. Depending on how you configure it, Reply Ora either drafts a response for you to review and send, or sends the reply itself within the guardrails you define.

You set Reply Ora up in two places: globally under Unibox → Reply Ora → Agent Settings, and per-campaign inside the campaign builder's Reply Ora step. The settings are the same in both.

Reply Ora Settings Autopilot, Goals, Status Reply configuration, and Communication settings.

Reply Ora Agent Settings: autopilot behavior, primary/fallback goals, per-status behavior, tone, and meeting link.

5.5 Configuring Reply Ora

The main controls, top to bottom:

Setting	What it controls
Auto Reply Ora	When ON, Reply Ora decides whether to send a reply or just draft it, based on the email. When OFF, it only ever creates drafts for you to review.
Maximum Attempts	How many times Reply Ora will follow up in a conversation.
Minimum Gap Between Attempts	The wait (in minutes/hours) between those attempts, so replies don't feel robotic.
Primary Goal	The main outcome to drive toward, e.g. "convert interested replies into booked meetings via Calendly."
Fallback Goal	What to aim for if the lead isn't ready, e.g. capture buying intent, timeline, or decision-maker info.
Status Reply Configuration	Per-status behavior — configure how Reply Ora should act for each of the reply statuses (Interested, Not Interested, Out Of Office, etc.). Configured statuses are marked with a checkmark.
Communication Tone	The voice Reply Ora writes in (e.g. Professional).
Meeting Tool URL	Your scheduling link (e.g. Calendly) that Reply Ora offers when booking.
Create a New Lead if Referred Contact	When someone refers a colleague, optionally create that person as a new lead.

When enabled per campaign, the same options appear under the campaign's Reply Ora step, plus an Enable Reply Ora for this campaign toggle and an Attachments section.

5.6 Reply Drafts, Autopilot, and Overrides

Drafts vs. autopilot

Your choice at setup determines what Reply Ora does with a response:

Draft-only (Auto Reply OFF) Reply Ora writes a reply and leaves it as a draft. You review it under Unibox → Reply Ora → Drafts and hit Send (or edit first).
Autopilot (Auto Reply ON) Reply Ora decides per email whether to send directly or leave a draft, staying inside your goals, attempts, and gap settings.

Reply Ora Drafts AI-generated reply drafts with the email thread, campaign, and View / Send actions.

Reply Drafts: review each AI-written reply in context, then Send or edit before sending.

Staying in control

Reply Ora accelerates responses; it doesn't take over. You can:

Review and edit any draft before it sends.
Override the auto-tagged status of any conversation from the campaign overview (see 5.3).
Tune the tone, goals, and per-status behavior at any time changes apply going forward.

Rollout advice: Start in draft-only mode until you trust the tone and guardrails on a given campaign, then switch on autopilot for the reply types you're confident about (often Out Of Office and simple scheduling).