Lusha vs RocketReach: Which B2B Contact Data Tool Is Right for You?
Manasa Goli
Published September 25, 2026
14 min
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Finding the right B2B contact data platform is not just about choosing the tool with the biggest database. Your sales team needs accurate emails, usable phone numbers, current job titles, company information, and enough search coverage to consistently find the right prospects.
Lusha and RocketReach both help sales teams discover professional contact information, build prospect lists, and enrich existing records. But they approach B2B data differently.
Lusha combines contact data with company intelligence, buying signals, enrichment, and prospecting workflows. It currently reports 290M+ verified contacts, 29M+ companies, and 165M+ verified emails.
RocketReach focuses heavily on professional contact discovery. G2 currently describes it as providing access to 700M+ professionals across 60M companies, along with email and phone lookup, advanced search, browser extensions, bulk lookups, and an API.
So, which platform fits your sales workflow?
Lusha vs RocketReach: Which One Is More Suitable for Your Sales Team?
The answer depends on what your team needs from a B2B data platform.
Lusha has expanded beyond basic contact lookup. Along with verified contact data, it provides company intelligence, enrichment, buying signals, lookalike prospecting, lead scoring, and integrations. Its current database includes 290M+ verified contacts and 29M+ companies.
RocketReach is more centered on professional contact discovery. Its current G2 profile says the platform provides access to 700M+ professionals across 60M companies worldwide, with advanced search, email and phone lookup, browser extensions, bulk lookup, and API capabilities.
The difference becomes clearer when you compare the platforms side by side.
The database figures are vendor/platform-reported and should not be treated as an independent measure of usable coverage. RocketReach's database and feature figures are reported on its current G2 seller profile.
What Is Lusha?
Lusha is a B2B data and sales intelligence platform designed to help sales, marketing, RevOps, and recruiting teams find professional contact information and company data.
The platform currently reports 290M+ verified contacts, 29M+ companies, 165M+ verified emails, and 26 buying signals. It also provides direct dials, enrichment, lookalike prospecting, CRM integrations, an API, and browser-based prospecting.
That makes Lusha broader than a basic email finder.
A sales rep can search for a company, identify relevant decision-makers, reveal contact information, enrich existing records, and use buying signals such as funding, hiring activity, leadership changes, or job changes to identify accounts worth approaching.
Lusha Key Features
The main capabilities include:
- Contact search
- Company search
- Verified email discovery
- Direct-dial and mobile numbers
- Company intelligence
- 26 buying signals
- Lead scoring
- Lookalike prospecting
- Data enrichment
- Browser extension
- CRM integrations
- API access
- Prospect list building
Lusha also provides its data through its Workspace, browser extension, CRM workflows, API, and newer AI-oriented interfaces.
Lusha Data Accuracy
Lusha publishes specific accuracy figures that make its data easier to evaluate.
According to Lusha:
- 98% email accuracy
- 86% phone accuracy
- 98% email accuracy in North America
- 97% in EMEA
- 96% in APAC
- 95% in LATAM
These are Lusha's own reported figures, not an independent head-to-head benchmark.
Lusha has also published tests using real US contacts. Its July 2026 tests covered 322 US contacts, with a usable work email returned for all 322 and mobile-phone availability reported at 97.5% overall. Again, this measures Lusha's own enrichment results rather than proving that it is more accurate than RocketReach.
That distinction matters when comparing data providers.
A vendor-reported 98% accuracy figure tells you how that company measures its own database. It does not tell you whether the same 100 prospects would be found accurately in another platform.
Lusha Pricing
Lusha uses a credit-based system.
- Free: 40 credits/month
- Email reveal: 1 credit
- Phone reveal: 5 credits
- Company information: 1 credit
- Searches that return no match do not consume a credit
- Seeing whether contact information exists before revealing it does not consume a credit
This makes the cost calculation relatively straightforward.
For example:
1,000 email lookups
1,000 × 1 credit = 1,000 credits
If you need both email and phone:
1,000 × 1 email credit = 1,0001,000 × 5 phone credits = 5,000
Total = 6,000 credits
That six-times difference is important for phone-heavy outbound teams.
The exact paid prices and credit allocations can change, so teams should check the current Lusha pricing page before purchasing.
Lusha Pros
Large B2B database: Lusha reports 290M+ verified contacts and 29M+ companies, giving teams a substantial pool for prospecting.
Published accuracy metrics: Lusha provides specific email and phone accuracy figures instead of simply describing its data as “accurate.”
Buying signals: Its 26 signals include events such as funding, hiring changes, leadership moves, and job changes.
Enrichment: Teams can enrich CRM records, CSV lists, or individual records with missing contact and company information.
Free access: The 40-credit monthly Free plan allows teams to test the database before committing to a paid plan.
Lusha Cons
Credits can disappear quickly: Email costs one credit, while phone data costs five, so phone-heavy prospecting can consume credits rapidly.
Accuracy varies by market: Lusha publishes strong global figures, but actual coverage can vary by country, industry, seniority, and job title.
Free usage is limited: 40 monthly credits are useful for testing, but not enough for meaningful high-volume prospecting.
Vendor-reported data: Accuracy and coverage figures should be validated against your own ICP before making a purchase decision.
What Is RocketReach?
RocketReach is a professional contact discovery platform focused on helping users find business email addresses, phone numbers, and other professional information.
Its current G2 profile describes access to 700M+ professionals across 60M companies worldwide. The platform also provides advanced search, Chrome and Edge extensions, bulk lookups, API access, and integrations with sales and recruiting platforms.
This makes RocketReach particularly relevant for teams whose main requirement is:
Find the right person → Find their contact details → Export or push the data into the sales workflow.
RocketReach Key Features
RocketReach's main capabilities include:
- People search
- Company search
- Professional email lookup
- Phone lookup
- Advanced search
- Bulk lookup
- Chrome extension
- Edge extension
- API
- CRM integrations
- Sales-tool integrations
- Contact list building
Its G2 profile specifically lists integrations including Salesforce, Outreach, HubSpot, Salesloft, Bullhorn, and thousands of additional apps through Zapier.
RocketReach Database and Coverage
RocketReach reports a much larger headline professional-profile database than Lusha.
Its current G2 profile describes:
- 700M+ professionals
- 60M+ companies
- Worldwide coverage
- Email lookup
- Phone lookup
- Social profile information
- Bulk lookup
- Advanced search
However, database size should be treated carefully.
A larger headline number does not automatically mean more usable prospects for your particular ICP.
Imagine you sell software to:
US SaaS companies with 50–500 employees and 100+ engineering staff.
You don't need hundreds of millions of profiles.
You need the correct:
- Companies
- Job titles
- Seniority levels
- Locations
- Current employees
- Emails
- Phone numbers
That's why testing actual ICP coverage is more useful than comparing 290M against 700M.
RocketReach Data Accuracy
This is an area where you should be careful with comparison claims.
RocketReach's current G2 profile describes its contact information as verified, but I did not find a current official RocketReach accuracy figure that could be directly compared with Lusha's 98% email and 86% phone figures.
So rather than saying one has better accuracy, test both databases yourself.
Use a sample of 100–200 known prospects and check:
- Email validity
- Phone validity
- Current job title
- Current company
- Location
- Seniority
- Duplicate records
- Missing contact information
That gives you a more meaningful result than comparing vendor marketing claims.
Suggested Reading:
How to Find Someone on LinkedIn Ethically Using Public InformationRocketReach Pricing
RocketReach uses subscription plans and lookup allowances rather than Lusha's exact credit structure.
The important factors to check before buying include:
- Number of monthly lookups
- Email lookup limits
- Phone lookup availability
- Bulk lookup limits
- Search limits
- Export restrictions
- API availability
- User seats
- Enterprise requirements
Because RocketReach pricing and plan limits can change, use the current RocketReach pricing page for the exact amount before publishing a specific price.
RocketReach Pros
Large professional database: RocketReach currently reports access to 700M+ professionals and 60M+ companies.
Contact-focused workflow: The platform is built around finding professional email addresses and phone numbers.
Bulk lookup: Useful when a sales team already has a list of names or companies and needs to enrich it at scale.
Browser extensions: Chrome and Edge extensions allow users to find contact information while researching prospects online.
API and integrations: RocketReach supports API-based workflows and integrations with platforms such as Salesforce, HubSpot, Outreach, Salesloft, and Bullhorn.
RocketReach Cons
Large database does not guarantee ICP coverage: Teams still need to test their target industries, countries, job titles, and company sizes.
Pricing needs usage calculation: Teams should calculate expected lookups rather than comparing subscription prices alone.
Less publicly documented accuracy information: Unlike Lusha, RocketReach does not currently provide a comparable accuracy figure that can be directly placed beside Lusha's 98% email and 86% phone claims.
Data can vary by contact: As with any B2B database, people change jobs and contact information becomes outdated.
Lusha vs RocketReach: Feature-by-Feature Comparison
Now that both platforms are clear, the more useful comparison is how they perform across the parts of a real prospecting workflow.
RocketReach's database, integration, extension, bulk lookup, and API information comes from its current G2 seller profile. Lusha's figures come from its current data and FAQ pages.
Database Size and Coverage
This is probably the first difference users will notice.
Lusha reports:
290M+ verified contacts29M+ companies165M+ verified emails
RocketReach reports:
700M+ professionals60M+ companies
RocketReach therefore has the larger published headline database.
But that does not automatically answer which platform will produce more useful contacts for your business.
Suppose your ICP is:
US SaaS companies with 100–1,000 employees, targeting VP Sales and CROs.
You should test both platforms against the same list of companies.
Measure:
- Number of matching companies
- Number of relevant executives
- Work-email availability
- Phone availability
- Current job title
- Current employment
- Duplicate records
- Cost per usable contact
This approach tells you more than database size alone.
Email and Phone Data
Email and phone data are often the deciding factors for outbound teams.
Lusha publishes:
- 98% email accuracy
- 86% phone accuracy
- 165M+ verified emails
RocketReach provides professional email and phone lookup, but a directly comparable current accuracy percentage was not verified in the sources reviewed.
For an email-first team, test:
- Email availability
- Valid email rate
- Bounce rate
- Job-title accuracy
- Current employment
- Domain accuracy
For a phone-first team, test:
- Direct-dial availability
- Mobile availability
- Number accuracy
- Connect rate
- Geographic coverage
You may find that the better option changes depending on your market.
Lusha vs RocketReach Pricing: What Will You Actually Pay?
Price alone doesn't tell you what a B2B data platform will cost.
The more useful calculation is:
Cost per usable prospect.
Lusha provides a straightforward example because its current credit system charges:
- 1 credit for an email
- 5 credits for a phone number
- 1 credit for company information
So if an SDR wants 2,000 prospects with email and phone information:
2,000 × 1 email credit = 2,000 credits
2,000 × 5 phone credits = 10,000 credits
Total = 12,000 credits
That is very different from simply saying, “The plan costs $X per month.”
For RocketReach, use the same principle.
Calculate:
Monthly subscription ÷ usable contacts = cost per usable contact
For example, if a team has a monthly lookup allowance of 1,000 and only 700 contacts match its ICP with usable contact information, its practical capacity is 700 usable prospects—not 1,000 searches.
Pricing Comparison
Data note: Pricing, credit limits, database sizes, features, ratings, and review counts can change over time. Check the providers’ official websites for the latest information before making a purchase or finalizing your decision.
Suggested Reading:
9 Best Prospeo Alternative Picks for Accurate B2B Email SearchLusha vs RocketReach: Data Quality, Not Just Database Size
A large database only matters when it produces contacts your sales team can actually use.
Consider a prospect list of 5,000 people.
If 1,000 have outdated job titles, 700 have invalid emails, and another 500 aren't actually in your target market, the headline list size isn't particularly useful.
Use these criteria when evaluating both platforms:
Lusha's published data gives you several figures to benchmark against, including 98% email accuracy, 86% phone accuracy, 290M+ contacts, and 29M+ companies.
RocketReach's much larger published professional-profile database gives it a different benchmark, but database size and accuracy are separate measurements.
Lusha vs RocketReach Reviews and Ratings
Reviews can show how customers experience the platforms, but they should be treated as another input rather than proof of universal data quality.
Current G2 figures show:
What Users Say About Lusha
G2's current review information highlights positive feedback around areas such as:
- Contact information
- Ease of use
- LinkedIn integration
- Prospecting
- Data access
At the same time, G2's review summary also notes complaints involving outdated or incorrect contact information and customer support.
You can review current customer feedback on:Lusha G2 reviews
What Users Say About RocketReach
RocketReach currently has a 4.4/5 G2 rating from 1,384 reviews. G2 highlights contact lookup, email and phone discovery, search, browser extensions, bulk lookup, and integrations among the platform's capabilities.
You can review current customer feedback here: RocketReach G2 reviews
Reviews should still be read alongside your own data test because a user in one industry or country may have a very different experience from your sales team.
Lusha vs RocketReach for Different Sales Teams
The right platform can depend heavily on how your team actually prospect.
For Small Sales Teams
Lusha provides a 40-credit monthly Free plan, which gives a small team a way to test its database without entering a paid contract.
For a small team, compare:
- Free usage
- Monthly lookup capacity
- Email costs
- Phone costs
- Number of users
- CRM integrations
RocketReach should be evaluated using the same criteria, particularly the number of useful lookups included in the plan you are considering.
For SDR Teams
An SDR team typically cares about speed.
The workflow may look like:
Find company → Find decision-maker → Find email → Find phone → Export → Outreach
RocketReach's focus on professional contact discovery fits this type of workflow.
Lusha adds another layer through buying signals, enrichment, lookalikes, and lead intelligence.
Lusha currently offers 26 buying signals, including funding, hiring, leadership, and job-change signals.
For Enterprise Sales Teams
Enterprise teams should evaluate more than contact lookup.
Compare:
- API
- CRM enrichment
- User management
- Data governance
- Contact coverage
- Company coverage
- Integration options
- Data freshness
- Buying signals
- Bulk workflows
Both platforms offer API and integration capabilities, but the exact implementation and plan requirements should be checked against your existing sales stack.
For Email-First Outbound Teams
Email-first teams should focus on:
- Work-email availability
- Email accuracy
- Verification
- Bounce rate
- Job-title accuracy
- Domain accuracy
- Cost per verified email
Lusha currently reports 98% email accuracy.
RocketReach should be tested against the same prospect sample rather than assuming its larger database automatically produces more valid emails.
Suggested Reading:
Lusha vs ZoomInfoFor Phone-First SDR Teams
Phone-heavy teams should calculate the cost of phone data carefully.
With Lusha, phone reveals currently cost 5 credits, compared with 1 credit for email.
For example:
1,000 email-only prospects = 1,000 credits
1,000 prospects with email + phone = 6,000 credits
For RocketReach, calculate the same thing using the lookup allowance and phone-access rules of the specific plan.
Lusha vs RocketReach: Integrations and Sales Workflow
Finding a contact is only the beginning of outbound prospecting.
A typical process looks like:
Find lead → Enrich → Verify → Export → Write email → Send → Follow up → Track replies → Update CRM
Lusha supports CRM enrichment, browser prospecting, API access, and integrations, while RocketReach supports CRM and sales integrations, browser extensions, bulk lookup, and API access.
The bigger question is what happens after the contact is found.
If your team still has to manually:
- Find the company
- Find the decision-maker
- Enrich the record
- Verify the email
- Write the message
- Launch outreach
- Monitor replies
- Update the CRM
then your data provider is solving only part of the sales workflow.
That distinction becomes important when comparing dedicated contact-data platforms with broader AI sales systems.
What About an AI Sales Platform Instead of Just a Contact Database?
Lusha and RocketReach primarily help solve the prospecting and contact-data problem.
But many sales teams have another problem:
What happens after you find the prospect?
That's where an AI sales platform such as Oppora takes a different approach.
Oppora is built around AI Sales Agents that can work across multiple stages of outbound sales instead of stopping at contact discovery.
The workflow is:
Find → Enrich → Score → Write → Send → Reply → CRM
Instead of manually moving a prospect through every stage, the AI agents can execute the workflow after it has been configured.
For teams already using Lusha or RocketReach, the question isn't necessarily whether an AI sales platform replaces the data provider. The more useful question is whether the sales process needs automation beyond finding contact information.
The important distinction is category.
If you mainly need B2B contact information, a dedicated data provider can address that requirement.
If your bigger problem is the manual work between finding a prospect and booking a meeting, an end-to-end AI sales workflow addresses a different part of the process.
Final Thoughts
Lusha and RocketReach both help sales teams find professional contact information, but their product emphasis is different. Lusha combines 290M+ verified contacts, 29M+ companies, enrichment, buying signals, and sales intelligence, while RocketReach focuses heavily on professional contact discovery across a published database of 700M+ professionals and 60M+ companies.
The better way to compare them is to test your actual ICP. Take 100–200 target accounts and measure contact coverage, email and phone availability, accuracy, freshness, and cost per usable contact. That gives your team a practical comparison based on the data it can actually use.
Frequently Asked Questions
Is Lusha better than RocketReach for B2B prospecting?
They approach B2B prospecting differently. Lusha combines contact data with company intelligence, enrichment, buying signals, and lookalike prospecting, while RocketReach focuses strongly on professional contact discovery. The better fit depends on whether your workflow requires contact lookup alone or broader sales intelligence.
How accurate is Lusha?
Lusha currently reports 98% email accuracy and 86% phone accuracy. It also publishes regional email accuracy figures of 98% for North America, 97% for EMEA, 96% for APAC, and 95% for LATAM. These are vendor-reported figures.
Does RocketReach provide phone numbers?
Yes. RocketReach provides phone-number lookup alongside professional email lookup. Its current G2 profile lists email and phone lookup among the platform's core capabilities.
How much does a Lusha phone lookup cost?
Lusha currently charges 5 credits for a phone number and 1 credit for a verified email. A prospect requiring both email and phone therefore consumes 6 credits.
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